Strateški aspekt primene Sent Galen modela menadžmenta u funkciji unapređenja konkurentnosti preduzeća
Author
Rakić, Slobodan B.Mentor
Ivanović-Đukić, MajaCommittee members
Predić, BiljanaBabić, Jasna
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Show full item recordAbstract
The management evolution theory is accelerated by more complex
problems of business management and organizational design of the system, leading
to new theoretical and practical approaches, form and content. Global competition
from the price level and technical innovation moves towards knowledge
management and innovation in management so that managers not only identify
innovation in products and services, but also highlight innovations in management
models, operational and control process as a factor that can bring growth and
market success of the company. This work is based on undisputed knowledge that
management is the most important resource for coping with change. Modeling
management is a complex business, regardingly that the process of management, is
inherently complex. The main objective of modeling is to help all stakeholders in
the management process, to develop systems of thinking, in order to readily face
the complexities in their work environments. Modeling Manag...ement enables
managing affairs in a manner seen by the participants, where the jobs are viewed
as a whole, and not as a set of functional parts.
The integrated approach usage in the management has increased in
relevant strategic decision-making, especially in the last decade of 20th century in
order to improve the competitiveness of enterprises. For this purpose St. Gallen
integrated management model will be presented, which was developed at the
Institute of Management, University of St. Gallen, after which it was named. St.
Gallen management model, as a representative of the integral management, enables
the company comprehension from the perspective of organizational management,
management-oriented business process, reengineering approaches and initiatives
related to the integration of companies and design its system. The St. Gallen
management model, the company and the environment form unity, but each
individual must not blur the fact that this model is about managing the company in
a complex environment. Motivated by the requirements of the environment, the
model is focused on solving social problems, which are viewed in terms of
organizational value creation. St. Gallen model provides a reference framework,
which is based on the integration of the three dimensions of management:
normative, strategic and operational, and the harmonization of strategy, structure
and culture of companies. Integrated framework for all three dimensions of
management is a management philosophy, which allows the creation of value for
all relevant stakeholders of enterprises.
Model is used as a systematic issues classification, challenges, decisions
and actions in the context of management. In addition, important issues of modern
relationships and interactions (resources, norms and values, risk and interest), are
presented in an integrated way, in order to draw attention to managers in the
observation of certain facts and their interpretation in the context of a meaningful
understanding of holistic management. A holistic approach means that all vital
aspects of subordinates and thus broad perspective model protects the narrow and
one-sided views. The main goal is that the diversity of content is effective
conceptual schemes mapping of all aspects of a holistic management.
Analysis of the strategic aspects of St. Gallen management model
application can help to increase the competitiveness of enterprises in Serbia with
corresponding improvement in all areas of business, because the model raises the
general understanding of the decisions and strategy to be implemented and helps
businesses optimize the use of resources. In the basic consideration of strategic
management in St. Gallen management model, lies a detection of ways, which
makes possible integrating strategic and tactical decisions and directing the
company potential to the business areas in which it can achieve sustainable
competitive advantage.