Krizne komunikacije u ratnim uslovima
Doktorand
Cebalović, Momčilo D.Mentor
Jevtović, ZoranČlanovi komisije
Kešetović, ŽelimirAracki, Zoran
Metapodaci
Prikaz svih podataka o disertacijiSažetak
Research of crisis communications on the example of the
Electric Power Industry of Serbia, as well as drafting a new
communication model for war conditions and emergencies represents
a methodological and theoretical challenge as to filling out academic
gaps of the theory of public relations and crisis management in the
public sector. The work subject has been studied within the notion
frame of communication science, conflictology and crisis management
as interdisciplinary areas of research, focussing on communication
between a state-owned company and the public in the period prior,
during and after the conflict. Methods and techniques have been
adjusted to the topic and targets of the research, whereas due to
transformations of the electric power industry and doctrine of the New
Public Management, we have also researched change of attitude
towards private individuals as subjects of the social decision-making.
In the thesis, there have been used available war documents,
f...acts and in-field researches on the public attitudes in the post-conflict
and emergency situations (in June 1999) on the degree of information
given to private individuals relating consequences of hostile actions
and degree of confidence in the company messages, then on the level
of information given to jeopardized private individuals in Obrenovac
(floods in May 2014) and Majdanpek (five days without electricity in
December 2014). By the research, the starting hypothesis as per which
public relations as important and unavoidable business functions in a
public company should provide two-way corporate communication
particularly in the crisis communications when they need to affirm
responsibility and credibility of the company management, has been
confirmed entirely! In new circumstances, representatives of the state
should act as managers of public companies, so that private individuals
themselves should be their stakeholders instead of shareholders.
Patterns and experiences of the analysed crisis communications
cannot be mapped onto all future crises, but with application of a model
that observes experiences tested in practice, it will be ensured that
crisis-situations could be managed even in a deregulated and liberalized
electric-power sector. Obtained results, with improvement of crisis
communication system both in emergencies and in the conditions of
armed conflicts should improve functioning of the overall system of
crisis situations management of the public companies in Serbia further
affecting increase of security of the citizens and their property.