Strategijske osnove i pravci razvoja turizma na teritoriji Republike Srbije
Strategic bases and development directions of tourism on the territory of the republic of Serbia
Metadata
Show full item recordAbstract
During the second half of the XX century and at the very beginning of the XXI
century, tourism became a specific social and economical phenomenon and, according to the
number of the participants, the most massive phenomenon in world relations.
Tourism, in modern conditions, represents a „leading world industry“, and its
influence on the development process becomes more intensive. Namely, tourism has more and
more significant role in economic and social development of other countries, as well as in
everyday life of a contemporary man. Due to the economic and other effects which have been
achieved during the last twenty years, tourism, as a business activity, became a developing
opportunity of many countries, especially undeveloped countries and the ones which are in
the process of development.
Like many other countries, Serbia, with numerous hardships and issues in the past,
was striving to develop tourism, with less or more success depends on the period of time it
was going through in ...its social and economic development. As the main issues which were an
obstacle towards a more successful tourism development in Serbia, are the following:
insufficient scope of accumulation, inadequate infrastructure, lack of professional personnel,
inadequate policy of tourism development, negative influence of political and economic
opportunities, (especially during the last decade of the XX century) etc.
Even though it has numerous and versatile potential for tourism development
(favourable geographical position, specific relief and climate, versatile flora and fauna,
numerous rivers and lakes, spas, protected natural reservations, cultural and historical
monuments etc.), Serbia hasn’t managed, in a more successful manner, to place itself on the
regional and international tourism market. Namely, according to the results it achieves in
tourism, Serbia is far behind its main competitions (The Czech Republic, Poland, Slovakia,
Hungary, Romania, Bulgaria and other countries), as well as some countries from its nearer
surrounding (for instance, Croatia and Slovenia).
For a constant long-term tourism development in Serbia, besides available tourism
potentials, also are required great investments in the material base, following infrastructure,
human resources, promotion, also in other complementary activities.
Taking into consideration numerous strategic advantages which Serbia has for
tourism development (above all, a positive relation of the citizens to tourism, extraordinary
geostrategic position, big unused water potential, rather preserved space, rich archeological
heritage, multiculturalism, reliable health protection system, recognizable spiritual creativity etc.), creators of economic and tourism policy, at the beginning of the XXI century, decided for its strategic development. In that direction, according to the available strategic base, are defined the most significant strategic objectives of tourism development in Serbia and also set the main directions of its further development.
As the most significant strategic objectives of tourism development in Serbia are
defined: improvement of the existing tourist supply, more aggressive placement on the
international tourism market, stimulation of domestic tourism development, protection of the
users of environmental and touristic services, as well as a selection and choice of target
markets. Realization of the aforesaid objectives requires conducting certain strategies (for
instance, strategies to differentiate touristic products/services, strategies of market
segmentation, strategies of market penetration, market development, product development,
strategies of diversification, prices differentiation, integration of business subjects in tourism etc.), and implementation of strategic control, whose aim is to carry out corrective actions.
Tourism development in Serbia, amongst other things, should enable: more intensive
economic growth, foreign currency income increase, higher employment, living standard
growth and population’s life quality, improvement of the international image of Serbia,
suitable and sustainable, not only tourism but economic and total social development of the
country etc.
Following the development vision of tourism in Serbia, special, strategic directions of
its further development are: special aspect of the development, tourism economy development
as a function of a complex economic development of Serbia, tourism as a factor of more even
regional development, priority aspects of tourism development in Serbia, tourism promotion
development, as well as education and the choice of adequate personnel in tourism.
In order to harmonize mutual relations, which exist amongst various participants in
tourism business, as well to harmonize them with European and world standards, it is
necessary to modernize the existing, legislative decisions and more actively focus on
adopting new ones (for instance, Law on spas).
A modern tourism market characterize, amongst other things, fast and turbulent
changes which require acceptance and implementation of the marketing concept, also the
concept of strategic planning in tourism subjects’ business. Regarding this, it is necessary to
implement methods, principles and strategic management techniques in managing
contemporary companies dealing with tourism business activity. The aforesaid, especially
requires well trained and professional management, as well as employees who will, analyzing
all strategic forces and weaknesses, also be capable of foreseeing possible opportunities and
hazards from the surrounding, comparative advantages for tourism development to change
into real competitive advantages and thus enable a better position of Serbia, as a tourist
destination, on the chosen target tourism markets.
Faculty:
Универзитет у Нишу, Економски факултетDate:
24-10-2014Keywords:
Turizam / tourism / tourism development / strategic bases of tourism development / strategic objectives of tourism development / strategic directions of tourism development / strategijski pravci / razvoj turizmaRelated items
Showing items related by title, author, creator and subject.
-
Евалуација природних и антропогених потецијала Срема у функцији одрживог развоја екотуризма / Evaluation of natural and anthropogenic potеntial of Srem in the function of ecotourism sustainable development
Micić, Jasna (Универзитет у Београду, Географски факултет, 17-11-2022) -
Туризам Шумадијског округа у контексту одрживог развоја / Tourism in Šumadija county in the context of sustainable development
Dimitrovski, Darko (Универзитет у Београду, Географски факултет, 24-12-2013) -
Туристичко уређење Старе планине / Turističko uređenje Stare planine
Јовановић, Љубомир (Универзитет у Новом Саду, Природно-математички факултет, 02-06-2010)