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Efektivni menadžment sajamskih institucija i privrednih izložbi

Effective management of fair institutions and business exhibitions

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2018
Disertacija17555.pdf (7.796Mb)
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Author
Koprivica, Vasilj
Mentor
Maksimović, Rado
Committee members
Ćosić, Ilija
Bobera, Dušan
Radaković, Nikola
Grubić-Nešić, Leposava
Maksimović, Rado
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Abstract
Predmet istraživanja u radu jeste istraživanje značaja tržišnih institucija, posebno sajamskih organizacija, u ostvarivanju usvojenih ekonomskih i trgovinskih politika. U okviru ovog predmeta istraživanja biće posebno istražen razvoj i osnovne karakteristike sajamskih priredbi, upravljanje sajamskom priredbom kao događajem. Pri istraživanju biće korišćen projektni pristup svakom događaju u okviru sajamske organizacije. U analizi oblika organizovanosti posebno će biti istraženi oblici organizovanja najznačajnijih međunarodnih sajmova, kao i model projektne organizacije u ostvarivanju programa sajamskih priredbi.
The subject of research in the paper is the research of the importance of market institutions, especially fair organizations, in the implementation of adopted economic and trade policies. Within this subject, the development and basic characteristics of the fair events, the management of the fair event as an event will be especially explored. The research will use the project approach to each event within the fair organization. In analyzing the form of organization, the forms of organizing the most important international fairs will be explored, as well as the model of the project organization in the realization of the program of the fair events.
Faculty:
University of Novi Sad, Faculty of Technical Science
Date:
10-09-2018
Keywords:
Sajmovi / Trade fairs / privredni sistemi / sajmovska industrija / programsko upravljanje / upravljanje događajima / CRM / BSC / business systems / fairs industry / program management / event management / CRM / BSC
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Handle
https://hdl.handle.net/21.15107/rcub_nardus_9854
URI
https://nardus.mpn.gov.rs/handle/123456789/9854
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