Jezička struktura ličnih oglasa u nemačkoj i srpskoj štampi kao odraz sistema društvenih vrednosti

Abstract

Polazeci od shvatanja kulture kao dinamicke pojave i konteksta ukupnog delanja pojedinca u društvu, koji ne mogu da se proucavaju direktno, vec se do njih dolazi kroz neke konkretne manifestacije, rad se bavi licnim oglasima − pod pretpostavkom da je na osnovu sveobuhvatnog proucavanja ovog fenomena i koncepta pojedinca prikazanog u njima moguce izvesti odreene zakljucke o društvu iz kojeg su oglasi potekli. Predmet analize cine licni oglasi objavljeni tokom jednog vikenda 2001. i 2015. godine u odabranim srpskim i nemackim novinama i na dva internet portala otvorenog tipa, što je stvorilo ukupan korpus od 1906 oglasa, pri cemu se broj oglasa u doticnim kulturama i medijima znatno razlikuje...

Viewing culture as a dynamic phenomenon in the context of overall human social activity that cannot be examined directly but through its specific and concrete manifestations, the present thesis deals with personal dating advertisements: it assumes that these, together with the concept of an individual they project, if subject to a comprehensive study, may lead to relevant conclusions on the society in which they have been produced. Thus the subject matter of the present research encompassed personal advertisements published during two weekends - 2001 and 2015, respectively, in chosen Serbian and German magazines and on two open internet sites making up a corpus of 1906 ads, that differ considerably in number depending on the culture or medium they belong to....