Jezička struktura ličnih oglasa u nemačkoj i srpskoj štampi kao odraz sistema društvenih vrednosti
The linguistic structure of personal dating advertisements in German and Serbian press as a reflection of the social values system ; Языковой состав личных объявлений в немецких и сербских сми как отражение системы общественных ценностей
Abstract
Polazeci od shvatanja kulture kao dinamicke pojave i konteksta ukupnog delanja
pojedinca u društvu, koji ne mogu da se proucavaju direktno, vec se do njih dolazi kroz
neke konkretne manifestacije, rad se bavi licnim oglasima − pod pretpostavkom da je na
osnovu sveobuhvatnog proucavanja ovog fenomena i koncepta pojedinca prikazanog u
njima moguce izvesti odreene zakljucke o društvu iz kojeg su oglasi potekli. Predmet
analize cine licni oglasi objavljeni tokom jednog vikenda 2001. i 2015. godine u
odabranim srpskim i nemackim novinama i na dva internet portala otvorenog tipa, što je
stvorilo ukupan korpus od 1906 oglasa, pri cemu se broj oglasa u doticnim kulturama i
medijima znatno razlikuje...
Viewing culture as a dynamic phenomenon in the context of overall human
social activity that cannot be examined directly but through its specific and concrete
manifestations, the present thesis deals with personal dating advertisements: it assumes
that these, together with the concept of an individual they project, if subject to a
comprehensive study, may lead to relevant conclusions on the society in which they
have been produced. Thus the subject matter of the present research encompassed
personal advertisements published during two weekends - 2001 and 2015, respectively,
in chosen Serbian and German magazines and on two open internet sites making up a
corpus of 1906 ads, that differ considerably in number depending on the culture or
medium they belong to....