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Uticaj virtuelnih društvenih mreža u funkciji efektivnosti timskog rada u organizacijama

Influence of social virtual networking as a function of teamwork effectiveness in organizations

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2016
Disertacija.pdf (2.223Mb)
IzvestajKomisije.pdf (175.2Kb)
Author
Nikodijević, Ana A.
Mentor
Mihailović, Dobrivoje
Committee members
Radenković, Božidar
Čabarkapa, Milanko
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Abstract
Razvoj i upotreba timskog rada i virtuelnih društvenih mreža transformiše savremeno društvo. Oni imaju sve veći uticaj i ulogu u svim sferama života pojedinaca, poslovanja i društva u celini. Ogroman izazov za organizacije je uvođenje timskog rada u svakodnevnicu poslovanja, i suočavanje sa širokom rasprostranjenošću virtuelnih društvenih mreža. Uvidevši njihov značaj, sprovela sam istraživanje o korišćenju timskog rada i Facebook-a, kao i mogućnostima njegove primene u radu tima u cilju povećanja efektivnosti timskog rada. Kvalitativno istraživanje je sprovedeno analizom relevantne literature, dok je empirijsko istraživanje sprovedeno na uzorku od 604 zaposlenih ispitanika u Republici Srbiji tehnikom anketiranja (Computer Assisted Interviewing). Rezultati pokazuju da virtuelne društvene mreže imaju uticaj na efektivnost timskog rada, da je moguće definisati model korporativnog virtuelnog tima, kao i da je ova tema do sada nedovoljno istražena u naučnoj literaturi. Rezultati istraživan...ja pružaju dovoljno podataka o trenutnom stanju ove naučne oblasti u Srbiji i poslužiće kao dobra osnova daljeg naučnog i poslovnog razvoja.

Development and introduction of teamwork and social virtual networks transforms modern society. They have a growing influence and role on all life areas of individuals, business and society as a whole. Huge challenge for organizations is introduction of teamwork in everyday business activities and coping with reality of prevalence of virtual social networking. Considering their importance, I conducted a research regarding the usage of teamwork and Facebook, as well as possibilities of its implementation in teamwork with the objective of increasing teamwork effectiveness. Qualitative research was conducted by analyzing relevant literature, while empirical research had a sample of 604 employees in Republic of Serbia using interviewing technique (Computer Assisted Interviewing). Results show that virtual social networks influence teamwork effectiveness, that it is possible to design the corporative model of virtual teams, and that this topic was not enough analyzed in scientific literatur...e. Research results provide enough data on current state of this scientific field in Serbia and they will serve as a good base for future scientific and business development.

Faculty:
Универзитет у Београду, Факултет организационих наука
Date:
28-09-2016
Keywords:
efektivnost timskog rada / teamwork effectiveness / virtuelne društvene mreže / Facebook / primena Facebook-a u poslovanju / model korporativnog virtuelnog tima / social virtual networking / Facebook / implementation of Facebook in business / corporative virtual team model
[ Google Scholar ]
Handle
https://hdl.handle.net/21.15107/rcub_nardus_6871
URI
https://nardus.mpn.gov.rs/handle/123456789/6871
http://eteze.bg.ac.rs/application/showtheses?thesesId=4080
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