Uticaj virtuelnih društvenih mreža u funkciji efektivnosti timskog rada u organizacijama
Influence of social virtual networking as a function of teamwork effectiveness in organizations
Abstract
Razvoj i upotreba timskog rada i virtuelnih društvenih mreža transformiše
savremeno društvo. Oni imaju sve veći uticaj i ulogu u svim sferama života
pojedinaca, poslovanja i društva u celini. Ogroman izazov za organizacije je
uvođenje timskog rada u svakodnevnicu poslovanja, i suočavanje sa širokom
rasprostranjenošću virtuelnih društvenih mreža.
Uvidevši njihov značaj, sprovela sam istraživanje o korišćenju timskog rada i
Facebook-a, kao i mogućnostima njegove primene u radu tima u cilju povećanja
efektivnosti timskog rada. Kvalitativno istraživanje je sprovedeno analizom
relevantne literature, dok je empirijsko istraživanje sprovedeno na uzorku od 604
zaposlenih ispitanika u Republici Srbiji tehnikom anketiranja (Computer Assisted
Interviewing). Rezultati pokazuju da virtuelne društvene mreže imaju uticaj na
efektivnost timskog rada, da je moguće definisati model korporativnog virtuelnog
tima, kao i da je ova tema do sada nedovoljno istražena u naučnoj literaturi.
Rezultati istraživan...
Development and introduction of teamwork and social virtual networks
transforms modern society. They have a growing influence and role on all life areas
of individuals, business and society as a whole. Huge challenge for organizations is
introduction of teamwork in everyday business activities and coping with reality of
prevalence of virtual social networking.
Considering their importance, I conducted a research regarding the usage of
teamwork and Facebook, as well as possibilities of its implementation in teamwork
with the objective of increasing teamwork effectiveness. Qualitative research was
conducted by analyzing relevant literature, while empirical research had a sample
of 604 employees in Republic of Serbia using interviewing technique (Computer
Assisted Interviewing). Results show that virtual social networks influence
teamwork effectiveness, that it is possible to design the corporative model of
virtual teams, and that this topic was not enough analyzed in scientific literatur...