Model primene lin sistema u maloprodaji trajnih potrošnih dobara

Abstract

Problem koji obrađuje ova disertacija je definisanje modela primene lin sistema u maloprodaji trajnih potrošnih dobara sa naglaskom na optimizaciji primarnih aktivnosti tj. toka proizvoda od dobavljača do krajnjeg potrošača. Osnovna ideja je definisanje modela primene lin- a u poslovnim procesima kod proizvoda čija je tražnja stabilna i predvidiva i često se prodaju sa lagera u maloprodaji, pa sve do proizvoda sa dijametralnom logikom koji se prodaju putem porudžbine, bez zaliha u maloprodaji tj. onih proizvoda gde je tražnja daleko neizvesnija, a asortiman širok. Veoma važan faktor koji je deo ovog modela jeste uticaj povećanja znanja zaposlenih o lin alatima i kulturi u samoj organizaciji.

The subject of this disertation is how to define model of lean system application in durable goods retail with the focus on optimisation of primary activities i.e. product flow from suppliers till customers. The basic idea is to define model of lean application in the processes of the products with stable and predictable demand that are offered from shop stock, till the products with the oposite logic that are sold from samples and catalogues, without stock in retail, and where demand is highly unpredictable and assortment wide and variable. Very important factor which is part of this model is how to increase knowledge and acceptance of lean tools and culture within the organisation.