Upravljanje procesom eko marketinga pomoću PLM alata

Abstract

U disertaciji je predložen model za upravljanje procesom eko marketinga, delovanjem na 4S kriterijume uspešnosti (održivost, bezbednost, društvena prihvatljivost i zadovoljstvo proizvodom). Razvijeni model je zasnovan na primeni alata LCA i Ekološki Ruksak i ima formu upravljačkog algoritma. Model je sistematično predstavljen, integralno i kroz analizu mogućih scenarija primene. Disertacija sadrži detaljan opis podloga na kojima je model razvijen. Verifikacija razvijenog modela je sprovedena kroz simulaciju izvršavanja algoritma na osnovu rezultata dobijenih primenom alata na dva plastična materijala: PLA i PET.

The dissertation proposed a model for managing ecological marketing process by influencing on the 4S criteria of ecological marketing successfulness: Safety, Sustainability, Social acceptability and Satisfaction. The developed model is based on the application of two tools: LCA and Ecological Rucksack and has a control algorithm form. Model is presented in a systematically way, integrally and through an analysis of possible scenarios of application. The dissertation includes a detailed description of the backgrounds on which the model was developed. Verification of the model is carried out through simulation of execution of algoritam based on the results obtained by applying selected tools on two plastics materials: PLA and PET.