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dc.contributor.advisorСтаматовић, Милан Љ.
dc.contributor.otherДомазет, Драган С.
dc.contributor.otherЦвијановић, Драго
dc.creatorДончић, Далибор Д.
dc.date.accessioned2016-06-10T13:07:29Z
dc.date.available2016-06-10T13:07:29Z
dc.date.available2020-07-04T15:50:45Z
dc.date.issued2016-02-05
dc.identifier.urihttps://nardus.mpn.gov.rs/handle/123456789/5459
dc.identifier.urihttps://www.metropolitan.ac.rs/files/2016/02/holisticki-marketing-u-funkciji-razvoja-agrobiznisa.pdf
dc.description.abstractCilja rada je analiza aktuelne poslovne situacije u kojoj se nalaze proizvođači poljoprivrednih proizvoda u Bosni i Hercegovini sa razvojem i primjenom koncepta holističkog marketinga kao modela unapređenja konkurentnosti poljoprivrednih proizvođača u Bosni i Hercegovini. Metodologija koja je primijenjena u radu je kombinovana kvalitativna i kvantitativna tehnika istraživanja. Od kvalitativnih istraživanja koristi se dubinski intervju, a od kvantitativnih istraživanja analiza uvoza, izvoza, proizvodnje i prometa vršenih na osnovu podataka koji su dostupni iz statističih zavoda. Rezultati ukazuju da je potrebna nova strategija razvoja proizvodnje poljoprivrednih proizvoda u Bosni i Hercegovini da bi se odgovorilo na izazove koje nameće poslovanje 21. vijeka. U novom modelu razvoja predlaže se da holistički pristup marketingu ima centralnu ulogu. Holistički marketing sa svojim elementima ima potencijal da unaprijedi konkurentnost na domaćem tržištu i da stvori pretpostavke stabilnog razvoja proizvodnje poljoprivrednih proizvoda u Bosni i Hercegovini.sr
dc.description.abstractThe aim of the work is the analysis of current business situation in which the producers of agricultural products in Bosnia and Herzegovina are positioned with development and use of holistic marketing concept as a model for improving the competitiveness of farmers in Bosnia and Herzegovina. The methodology, which is applied in this work, is combines both qualitative and quantitative research technique. The in-depth interview is used for qualitative research, and for quantitative research the analysis of the import, export, production, trade and the cash flow data, available from statistical agencies, were used. The results showed that the new, developing, agricultural production strategy is necessary in order to correspond to the business challenges of the 21stcentury. In the new model of developing, it is suggested that the holistic approach to marketing has the central role. Holistic marketing, with its elements, has a potential to improve competitiveness on the domestic market and to create conditions for stable development of the agricultural production in Bosnia and Herzegovina.en
dc.language.isosrpsr
dc.publisherУниверзитет Метрополитан, Студије при универзитетуsr
dc.rightsopenAccessen
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.sourceУниверзитет Метрополитанsr
dc.subjectholistiĉki marketingsr
dc.subjectkonkurentnostsr
dc.subjectproizvođačisr
dc.subjectpoljoprivredni proizvodisr
dc.titleHolistički marketing u funkciji razvoja agrobiznisasr
dc.typedoctoralThesisen
dc.rights.licenseBYsr
dcterms.abstractStamatović, Milan Lj.; Cvijanović, Drago; Domazet, Dragan S.; Dončić, Dalibor D.; Holistički marketing u funkciji razvoja agrobiznisa;
dc.identifier.fulltexthttps://nardus.mpn.gov.rs/bitstream/id/63543/bitstream_63543.pdf
dc.identifier.fulltexthttps://nardus.mpn.gov.rs/bitstream/id/63542/bitstream_63542.pdf
dc.identifier.rcubhttps://hdl.handle.net/21.15107/rcub_nardus_5459


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