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The model of brand building as a determinant of economy development

dc.contributor.advisorNikolić, Slavka
dc.contributor.otherĆosić, Ilija
dc.contributor.otherVasiljev, Stevan
dc.contributor.otherFolić, Radomir
dc.contributor.otherKamberović, Bato
dc.contributor.otherNikolić, Slavka
dc.creatorMiljanović, Mirjana
dc.date.accessioned2020-07-03T14:14:33Z
dc.date.available2020-07-03T14:14:33Z
dc.date.issued2016-01-11
dc.identifier.urihttp://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija145310977925512.pdf?controlNumber=(BISIS)96009&fileName=145310977925512.pdf&id=4822&source=NaRDuS&language=sr
dc.identifier.urihttp://nardus.mpn.gov.rs/handle/123456789/4803
dc.identifier.urihttp://www.cris.uns.ac.rs/record.jsf?recordId=96009&source=NaRDuS&language=sr
dc.identifier.urihttp://www.cris.uns.ac.rs/DownloadFileServlet/IzvestajKomisije144584855870080.pdf?controlNumber=(BISIS)96009&fileName=144584855870080.pdf&id=4468&source=NaRDuS&language=sr
dc.description.abstractPosmatrajući gradove kao nosioce kulturnih, društvenih i političkih promjena, razumijevajući funkcije grada i osnovne elemente grada kao nosioce tih funkcija, brend i brendiranje su koncepcije u službi prepoznavanja i podsticanja privrednog razvoja. Rezultati istraživanja prikazani u ovoj doktorskoj disertaciji su pokazali da izgradnjom modela grada zasnovanog na procesnom pristupu se pruža mogućnost da upravljanje brendom grada (upravljanje procesima - komponentama grada) se ostvare strateški ciljevi grada. Efektivno i efiaksno upravljanje komponentama grada ima presudan uticaj na privredni razvoj grada.sr
dc.description.abstractObserving cities as the holders of cultural, social and political changes and understanding city functions and basic elements of any city as holders of the aforementioned functions, a brand and branding are concepts for the purpose of recognition and encouragement of economic development. The research results presented in this PhD dissertation have shown that a creation of city model based on the process approach enables the possibility to run the brand of the city. Effective and efficient managing of city components has the crucial effect on the city economic development.en
dc.languagesr (latin script)
dc.publisherУниверзитет у Новом Саду, Факултет техничких наука
dc.rightsopenAccessen
dc.sourceУниверзитет у Новом Саду
dc.subjectPrivredni razvoj
dc.subjectEconomic development
dc.subjectbrend
dc.subjectbrendiranje
dc.subjectprocesni pristup
dc.subjectmodel izgradnje brenda
dc.subjectbrand
dc.subjectbranding
dc.subjectprocess approach
dc.subjectmodel of a brand development
dc.titleModel izgradnje brenda kao odrednice privrednog razvojasr
dc.titleThe model of brand building as a determinant of economy developmenten
dc.typedoctoralThesisen
dc.rights.licenseBY-NC
dcterms.abstractНиколић Славка; Ћосић Илија; Васиљев Стеван; Фолић Радомир; Камберовић Бато; Николић Славка; Миљановић Мирјана;
dc.identifier.fulltexthttp://nardus.mpn.gov.rs/bitstream/id/43775/IzvestajKomisije419.pdf
dc.identifier.fulltexthttp://nardus.mpn.gov.rs/bitstream/id/43776/Disertacija419.pdf


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