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Model izgradnje brenda kao odrednice privrednog razvoja

The model of brand building as a determinant of economy development

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2016
IzvestajKomisije419.pdf (287.5Kb)
Disertacija419.pdf (9.348Mb)
Author
Miljanović, Mirjana
Mentor
Nikolić, Slavka
Committee members
Ćosić, Ilija
Vasiljev, Stevan
Folić, Radomir
Kamberović, Bato
Nikolić, Slavka
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Abstract
Posmatrajući gradove kao nosioce kulturnih, društvenih i političkih promjena, razumijevajući funkcije grada i osnovne elemente grada kao nosioce tih funkcija, brend i brendiranje su koncepcije u službi prepoznavanja i podsticanja privrednog razvoja. Rezultati istraživanja prikazani u ovoj doktorskoj disertaciji su pokazali da izgradnjom modela grada zasnovanog na procesnom pristupu se pruža mogućnost da upravljanje brendom grada (upravljanje procesima - komponentama grada) se ostvare strateški ciljevi grada. Efektivno i efiaksno upravljanje komponentama grada ima presudan uticaj na privredni razvoj grada.
Observing cities as the holders of cultural, social and political changes and understanding city functions and basic elements of any city as holders of the aforementioned functions, a brand and branding are concepts for the purpose of recognition and encouragement of economic development. The research results presented in this PhD dissertation have shown that a creation of city model based on the process approach enables the possibility to run the brand of the city. Effective and efficient managing of city components has the crucial effect on the city economic development.
Faculty:
University of Novi Sad, Faculty of Technical Science
Date:
11-01-2016
Keywords:
Privredni razvoj / Economic development / brend / brendiranje / procesni pristup / model izgradnje brenda / brand / branding / process approach / model of a brand development
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http://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija145310977925512.pdf?controlNumber=(BISIS)96009&fileName=145310977925512.pdf&id=4822&source=NaRDuS&language=sr
http://nardus.mpn.gov.rs/handle/123456789/4803
http://www.cris.uns.ac.rs/record.jsf?recordId=96009&source=NaRDuS&language=sr
http://www.cris.uns.ac.rs/DownloadFileServlet/IzvestajKomisije144584855870080.pdf?controlNumber=(BISIS)96009&fileName=144584855870080.pdf&id=4468&source=NaRDuS&language=sr

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