Утицај кооперативности на перформансе у ланцима снабдевања
The effect of cooperativity on performance in supply chains
Author
Panić, Biljana
Mentor
Vujošević, Mirko
Committee members
Vasiljević, Dragan
Makajić-Nikolić, Dragana

Kovačević, Ivana

Dimitrijević, Branka

Metadata
Show full item recordAbstract
Управљање ланцем снабдевања обухвата планирање свих активности које се односе на снабдевање, као и координацију и колаборацију са партнерима у ланцу. Услед недовољне координације, долази до појаве ефекта бича. Узроци ефекта бича у ланцима снабдевања могу бити операциони и бихејвијорални.
Supply chain management encompasses the planning of all activities related to
supply, including coordination and collaboration with partners in the chain. Lack of
coordination can cause the bullwhip effect. The causes of the bullwhip effect in supply
chains can be operational and behavioral. The majority of authors tackle operational
causes, while behavioral are mentioned as important but are insufficiently explored.
Behavioral causes, among others, include personality traits. Although the literature
emphasizes the necessity of collaboration between participants in the supply chain so as
to reduce the bullwhip effect, no research has been done on the effect of cooperation as a
personality trait. This dissertation analyzes the impact of cooperativity of participants in a
supply chain on chain costs through the implementation of a customized beer game and
shows how to form a supply chain with cooperative participants. Cooperativity of
participants was examined using a questionnaire in so...cial value orientation. The general
hypothesis of the dissertation was confirmed – the increase in cooperativity of
participants in the supply chain can contribute to the improvement of the functioning of
the chain and solving complex problems of coordination. The study of the behavioral
phenomenon in the supply chain and the analysis of communication and interaction
between participants in the supply chain used transactional analysis and showed how to
improve the cooperativity of the participants in the formed supply chain. At the end, the
behaviors of cooperative participants which gave good results were defined as the rules of
conduct in the supply chain and were included in the simulation by applying Petri nets.
This proved that Petri nets allow for the possibility of including a number of factors
which influence the supply chains, even factors such as personality traits; therefore, the
simulation by applying Petri nets can replace the real experiment.