Razvoj modela konkurentnosti malih i srednjih preduzeća u tranzicionim uslovima
Development of Competitiveness Model of Small and Medium Sized Enterprises in Transitional Context
Author
Zrnić, DanicaMentor
Ćosić, Ilija
Committee members
Maksimović, Rado
Kovačević, Ilija
Borocki (Maletić), Jelena
Leković, Božidar
Ćosić, Ilija

Metadata
Show full item recordAbstract
U disertaciji je kreiran novi model konkurentnosti malih i srednjih preduzeća u tranzicionim uslovima u funkciji optimizacije performansi, održanja i sticanja konkurentnosti. Istraživanje omogućuje identifikovanje ključnih indikatora konkurentnosti malih i srednjih preduzeća u tranzicionim uslovima, ali i njihovu evaluaciju, na taj način pružajući malim i srednjim preduzećima neophodan alat koji omogućuje efikasno praćenje i procenu konkurentnosti, merenje efikasnosti poslovanja, upoređivanje sa konkurentima, kao i formulisanje adekvatne konkurentske strategije. U disertaciji se na odgovarajući način može sagledati signifikantnost eksternih faktora okruženja, kao i konkurentskih strategija i njihova korelacija sa identifikovanim ključnim indikatorima konkurentnosti malih i srednjih preduzeća u tranzicionim uslovima, čime se uspostavlja veza između konkurentnosti malih i srednjih preduzeća u tranzicionim uslovima i primene odgovarajućih strategija u poslovanju.
A new competitiveness model of small and medium sized enteprises in transitional context has been created in this dissertation, as a function of performance optimization, maintenance and acquisition of competitiveness. This research enables identification of key competitiveness indicators of small and medium sized enterprises in transition economies, as well as their evaluation, thus providing small and medium sized enteprises with a necessary tool for efficient monitoring and assessment of competitiveness, business efficiency measurement, benchmarking, as well as formulation of adequate competitive strategies. The significance of external environmental factors, as well as of competitive strategies, and their correlation with the identified key competitiveness indicators of small and medium sized enteprises in the transitional context can be adequately observed, thus establishing the relationship between competitiveness of small and medium sized enterprises in transition economies and ...implementation of adequate business strategies.