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Modelling the Relationship Between Entrepreneurial Orientation and BusinessSuccess

dc.contributor.advisorĐaković, Vladimir
dc.contributor.advisorBorocki, Jelena
dc.contributor.otherĆosić, Ilija
dc.contributor.otherGradojević, Nikola
dc.contributor.otherRalević, Nebojša
dc.contributor.otherPetrović, Jelena
dc.contributor.otherĐaković, Vladimir
dc.contributor.otherBorocki, Jelena
dc.creatorCvijić, Čović, Mirjana
dc.date.accessioned2021-10-04T09:37:45Z
dc.date.available2021-10-04T09:37:45Z
dc.date.issued2021-09-29
dc.identifier.urihttps://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija162491448091547.pdf?controlNumber=(BISIS)117916&fileName=162491448091547.pdf&id=17970&source=NaRDuS&language=srsr
dc.identifier.urihttps://www.cris.uns.ac.rs/record.jsf?recordId=117916&source=NaRDuS&language=srsr
dc.identifier.urihttps://www.cris.uns.ac.rs/DownloadFileServlet/IzvestajKomisije162491449479355.pdf?controlNumber=(BISIS)117916&fileName=162491449479355.pdf&id=17971&source=NaRDuS&language=srsr
dc.identifier.urihttps://nardus.mpn.gov.rs/handle/123456789/18568
dc.description.abstractGlavni rezultati istraživanja predstavljaju doprinos naučnoj literaturi koja izučava odnos između preduzetničke orijentacije i učinka preduzeća. Najpre je dokazano postojanje direktne i pozitivne relacije između preduzetničke orijentacije kao latentnog konstrukta i ukupnog učinka preduzeća, u sklopu opšte hipoteze. Jedan segment literature ističe da je tako postavljena direktna relacija preterano jednostavna i redukcionistička i da postoji potreba da se uvedu posredne varijable u funkciji medijatora ili moderatora, koje će detaljnije i potpunije objasniti kako se promene u preduzetničkoj orijentaciji odražavaju na učinak preduzeća. Alternativnim hipotezama u ovom radu definisane su indirektne relacije između dimenzija preduzetničke orijentacije (partnerske mreže, tokovi znanja, nekonvencionalnost i politike preduzeća) i ukupnog učinka u kojima posredničku ulogu imaju učinak funkcije istraživanje i razvoj, učinak funkcije proizvodnja i učinak funkcije marketing i prodaja. Time je smanjen identifikovani naučni jaz u delu literature koji se bavi ulogom koju interni organizacioni faktori imaju u odnosu između preduzetničke orijentacije i učinka preduzeća.sr
dc.description.abstractThe main results of the research contribute to the scientific sources that study the relationship between entrepreneurial orientation and company performance. The research results confirm the existence of a direct and positive relationship between entrepreneurial orientation as a latent construct and the overall performance of the company, within the general hypothesis. One stream of the sources points out that the direct relationship established in this way is oversimplified and that there is a need to introduce indirect variables like mediators or moderators, which will explain in more detail how changes in the entrepreneurial orientation affect company performance. The alternative hypotheses in this paper define indirect relations between the dimensions of entrepreneurial orientation (partnership networks, knowledge flows, unconventionality, and company policies) and the overall company performance in which performances of research and development, production, and marketing and sales functions have the role of mediator. This reduces the identified scientific gap in the part of the sources that deal with the role that internal organizational factors play in the relationship between entrepreneurial orientation and company performance.en
dc.languagesr (latin script)
dc.publisherУниверзитет у Новом Саду, Факултет техничких наукаsr
dc.rightsopenAccessen
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.sourceУниверзитет у Новом Садуsr
dc.subjectpreduzetnička orijentacija, merenje preduzetničke orijentacije, ukupni učinakpreduzeća, učinak funkcija preduzeća, modeliranje relacijasr
dc.subjectentrepreneurial orientation, entrepreneurial orientation measurement, overallcompany performance, company’s functional performances, relationalmodellingen
dc.titleModeliranje relacija između preduzetničke orijentacije i uspešnosti preduzećasr
dc.title.alternativeModelling the Relationship Between Entrepreneurial Orientation and BusinessSuccessen
dc.typedoctoralThesissr
dc.rights.licenseBY-NC-ND
dc.identifier.fulltexthttp://nardus.mpn.gov.rs/bitstream/id/76506/Disertacija_11501.pdf
dc.identifier.fulltexthttp://nardus.mpn.gov.rs/bitstream/id/76508/Izvestaj_komisije_11501.pdf
dc.identifier.rcubhttps://hdl.handle.net/21.15107/rcub_nardus_18568


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