Optimizacija procesa i alata namenjenih monitoringu medija

Abstract

U disertaciji je dat prikaz procesa monitoringa medija u uslovima delimične digitalizacije štampanih medija, koji se, u najvećem meri, zasniva na procesu pres klipinga. Realizovana je njegova optimizacija metodom lineranog programiranja (LP- Linear Programing), metodom celobrojnog lineranog programiranja (ILP- Integer Linear Programing) i metodom grananja i ograničavanja (Branch and Bound). U optimizaciji je korišćen softver CPLEX. Optimizacijom je dobijen globalni optimum raspodele zadataka među zaposlenima; smanjenja broja zaposlenih u radnim smenama i ravnomernog skraćenja radne smene u slučajevima manjeg broja radnih zadataka.

In this dissertation the process of media monitoring in case of incomplete digitalization of printed media is discussed. According to this model, media monitoring service is mainly based on monitoring of news in the printed media - press clipping. Considering that the monitoring of the printed media is complex process, we realized optimization of media monitoring process by using Linear Programming (LP), Integer Linear Programming (ILP), as well as Branch and Bound method. The optimization software CPLEX is used. The global optimum of tasks distribution among employees; reducing number of employees working in shifts and balanced shortening of the work shift in case of a small number of tasks is obtained.