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Corporate Responsibility of the Company in Internal and External Communication

dc.contributor.advisorDuđak, Ljubica
dc.contributor.otherMaksimović, Rado
dc.contributor.otherMilosavljević, Peđa
dc.contributor.otherGrubić-Nešić, Leposava
dc.contributor.otherLalić, Danijela
dc.contributor.otherDuđak, Ljubica
dc.creatorSavić-Šikoparija, Tatjana
dc.date.accessioned2019-10-10T14:25:21Z
dc.date.available2019-10-10T14:25:21Z
dc.date.available2020-07-03T14:17:13Z
dc.date.issued2019-09-25
dc.identifier.urihttps://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija156353478237226.pdf?controlNumber=(BISIS)110957&fileName=156353478237226.pdf&id=13226&source=NaRDuS&language=srsr
dc.identifier.urihttps://nardus.mpn.gov.rs/handle/123456789/11408
dc.identifier.urihttps://www.cris.uns.ac.rs/record.jsf?recordId=110957&source=NaRDuS&language=srsr
dc.identifier.urihttps://www.cris.uns.ac.rs/DownloadFileServlet/IzvestajKomisije156353478983555.pdf?controlNumber=(BISIS)110957&fileName=156353478983555.pdf&id=13227&source=NaRDuS&language=srsr
dc.description.abstractNiska svest zainteresovanih strana o aktivnostima korporativno odgovornog poslovanja preduzeća ukazuje na potrebu da preduzeća efikasnije komuniciraju korporativnu odgovornost sa zainteresovanim stranama. Disertacija predstavlja novinu u istraživanjima u našoj zemlji u okviru globalnog menadženta i menadženta ljudskih resursa, jer je istražen značaj i uticaj interne i eksterne komunikacije za prihvatanje, implementaciju, sprovođenje i razvijanje koncepta korporativne odgovornosti preduzeća. Društveno odgovorna interna i eksterna komunikacija preduzeća su sagledane kroz komunikaciju o korporativnoj odgovornosti prema zaposlenima, prema tržistu, prema životnoj sredini i prema široj društvenoj zajednici. Rezultati istraživanja su potvrdili istraživačke hipoteze, na osnovu čega je dat predlog mera za unapređenje korporativne odgovornosti preduzeća u internom i eksternom komuniciranju, kao i predlog budućih istraživanja.sr
dc.description.abstractLow awareness of the stakeholders concerning activities of the corporately responsible management of the company highlights a need for companies to provide more efficient corporately responsible communication with the stakeholders. This Dissertation represents a novelty in the research in our country within the global management and human resources management, because of the importance and influence of internal and external communication for the acceptance, implementation, realization and development of the concept of corporate responsibility of the company. Socially responsible internal and external communications of the company are evaluated through the communication of corporate responsibility towards employees, market, environment and wider community. Outcome of this research confirmed the research hypotheses and based on those results, it was proposed to take measures for the improvement of the corporate responsibility of the company in internal and external communication as well as to make the future researches.en
dc.languagesr (latin script)
dc.publisherУниверзитет у Новом Саду, Факултет техничких наукаsr
dc.rightsopenAccessen
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.sourceУниверзитет у Новом Садуsr
dc.subjectkorporativna odgovornost predućasr
dc.subjectcorporate responsibility of the companyen
dc.subjectkorporativno odgovorna interna komunikacijasr
dc.subjectkorporativno odgovorna eksterna komunikacijasr
dc.subjectcorporately responsible internal communicationen
dc.subjectcorporately responsible external communicationen
dc.titleKorporativna odgovornost preduzeća u internom i eksternom komuniciranjusr
dc.title.alternativeCorporate Responsibility of the Company in Internal and External Communicationen
dc.typedoctoralThesisen
dc.rights.licenseBY-NC-ND
dc.identifier.fulltexthttp://nardus.mpn.gov.rs/bitstream/id/44513/IzvestajKomisije.pdf
dc.identifier.fulltexthttp://nardus.mpn.gov.rs/bitstream/id/44512/Disertacija.pdf
dc.identifier.fulltexthttps://nardus.mpn.gov.rs/bitstream/id/44512/Disertacija.pdf
dc.identifier.fulltexthttps://nardus.mpn.gov.rs/bitstream/id/44513/IzvestajKomisije.pdf
dc.identifier.rcubhttps://hdl.handle.net/21.15107/rcub_nardus_11408


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