Model za unapređenje poslovanja preduzeća iz ciklične industrije

Abstract

Predmet istraživanja doktorske disertacije jeste razvoj modela za povećanje poslovnih rezultata preduzeća koji je zasnovan na inovativnim pristupima saradnje sa klijentima. U fokusu rada nalaze se pojmovi malih i srednjih preduzeća (MSP) i poslovni rezultat preduzeća iz komercijalnog dela auto industrije, koji će biti oslikan kroz prihode. Automobilska industrija je izuzetno ciklična industrija, i kao takva zavisi od raspoloživosti investicija u nekom datom trenutku, te je iz tog razloga kvalitetno koncipirana strategija pristupa klijentima kompanije primarna alatka za održanje nivoa prihoda i njihov porast u industriji kao što je automobilska.

The subject of doctoral dissertation research is the development of a model for increasing the business results of the company, which is based on innovative approaches to cooperation with clients. In the focus of the work are the concepts of small and medium-sized enterprises (SMEs) and the business results of the company from the commercial part of the auto industry, which will be painted through revenues. The automotive industry is a highly cyclical industry, and as such depends on the availability of investments at some point, and for this reason, a well-conceived strategy for accessing the company's clients is the primary tool for sustaining the level of revenue and their growth in the industry, such as automotive.