National Repository of Dissertations in Serbia
    • English
    • Српски
    • Српски (Serbia)
  • English 
    • English
    • Serbian (Cyrilic)
    • Serbian (Latin)
  • Login
View Item 
  •   NaRDuS home
  • Универзитет у Новом Саду
  • Факултет техничких наука
  • View Item
  •   NaRDuS home
  • Универзитет у Новом Саду
  • Факултет техничких наука
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Model efektnosti tipografije u štampanim oglasima

Model of typography effectiveness in print advertisements

Thumbnail
2018
Disertacija.pdf (23.99Mb)
IzvestajKomisije.pdf (486.5Kb)
Author
Puškarević, Irma
Mentor
Novaković, Dragoljub
Committee members
Nedeljković, Uroš
Možina, Klementina
Kašiković, Nemanja
Pinćjer, Ivan
Novaković, Dragoljub
Metadata
Show full item record
Abstract
U okviru disertacije predložen je nacrt za generisanje efektne kompleksnosti štampanog oglasa na osnovu generisanja kompleksnih tipografskih odlika i generisanja kompleksnosti slike. Predmet disertacije predstavljao je razvoj modela efektnosti tipografije u štampanim oglasima na osnovu uticaja semantičih odlika, odnosno kompleksnih odlika formalnih atributa slovnog znaka. Predložen model dopunjuje postojeći prilaz uloge tipografije u oglašavanju u okviru segmenta uticaja kompleksnih oblika tipografskog pisma. Na osnovu predloženog modela projektuje se onlajn aplikacija za procenu efektnosti odnosa između kompleksnih tipografskih odlika i slike koja ima praktični značaj za proces grafičkog dizajna.
This dissertation proposes a framework for generating effective complexity of print advertisements based on the generated complexity of typeface properties and image complexity. The subject area of the dissertation was a development of a model for the effectiveness of typography in print advertisements. The model takes into account the effects of typeface semantic properties i.e. complex features of the letter’s formal attributes. This approach updates the existing model of the role of typography in advertising. Specifically, it updates the category on the influence of the form complexity. Furthermore, based on the proposed model, a concept fora n online application is presented. The purpose of the application a practical assistance for graphic designers which provides information on the effectiveness of the relationship between the complex typeface properties and image complexity.
Faculty:
University of Novi Sad, Faculty of Technical Science
Date:
09-11-2018
Keywords:
tipografija / typography / efekat tipografskog pisma / vizuelna komunikacija / grafička komunikacija / analiza očnih pokreta / oglašavanje / typeface design effects / visual communication / graphic communication / eye tracking / prin tadvertising
[ Google Scholar ]
URI
https://www.cris.uns.ac.rs/DownloadFileServlet/Disertacija153563047733189.pdf?controlNumber=(BISIS)107717&fileName=153563047733189.pdf&id=11863&source=NaRDuS&language=sr
http://nardus.mpn.gov.rs/handle/123456789/10400
https://www.cris.uns.ac.rs/record.jsf?recordId=107717&source=NaRDuS&language=sr
https://www.cris.uns.ac.rs/DownloadFileServlet/IzvestajKomisije153563047274444.pdf?controlNumber=(BISIS)107717&fileName=153563047274444.pdf&id=11861&source=NaRDuS&language=sr

DSpace software copyright © 2002-2015  DuraSpace
About NaRDus | Contact us

OpenAIRERCUBRODOSTEMPUS
 

 

Browse

All of DSpaceUniversities & FacultiesAuthorsMentorCommittee membersSubjectsThis CollectionAuthorsMentorCommittee membersSubjects

DSpace software copyright © 2002-2015  DuraSpace
About NaRDus | Contact us

OpenAIRERCUBRODOSTEMPUS