Model efektnosti tipografije u štampanim oglasima

Abstract

U okviru disertacije predložen je nacrt za generisanje efektne kompleksnosti štampanog oglasa na osnovu generisanja kompleksnih tipografskih odlika i generisanja kompleksnosti slike. Predmet disertacije predstavljao je razvoj modela efektnosti tipografije u štampanim oglasima na osnovu uticaja semantičih odlika, odnosno kompleksnih odlika formalnih atributa slovnog znaka. Predložen model dopunjuje postojeći prilaz uloge tipografije u oglašavanju u okviru segmenta uticaja kompleksnih oblika tipografskog pisma. Na osnovu predloženog modela projektuje se onlajn aplikacija za procenu efektnosti odnosa između kompleksnih tipografskih odlika i slike koja ima praktični značaj za proces grafičkog dizajna.

This dissertation proposes a framework for generating effective complexity of print advertisements based on the generated complexity of typeface properties and image complexity. The subject area of the dissertation was a development of a model for the effectiveness of typography in print advertisements. The model takes into account the effects of typeface semantic properties i.e. complex features of the letter’s formal attributes. This approach updates the existing model of the role of typography in advertising. Specifically, it updates the category on the influence of the form complexity. Furthermore, based on the proposed model, a concept fora n online application is presented. The purpose of the application a practical assistance for graphic designers which provides information on the effectiveness of the relationship between the complex typeface properties and image complexity.