Primena višekriterijumske analize u upravljanju procesom proizvodnje u mlekarskoj industriji

Abstract

The high level of competition in the milk processors imposes higher standards in production, but also an innovative approach in relation to consumers. Their goal is to attract as many consumers and achieve a better market position. The research topic of this doctoral thesis is the possibility of applying the method of multi-criteria analysis in the quantification of the economic effects of the management of raw materials’ quality and the processing of milk, as well as the quantification of the subjective perception of consumers about the quality of products in the dairy industry. The main aim of the dissertation, to make the ranking dairies, is not directed only to the quality criteria that are based on the perception of the consumer, but also includes other relevant indicators on the basis of which must be assessed process of milk production. Raw materials’ quality and the processing of milk as two important indicators are also included in the evaluation process, so as to determine a composite index based on which the ranking is made dairy, use the three sets of criteria: (1) criteria for the assessment of raw materials’ quality in dairy industry (2) criteria for the quality assessment of processing of milk and (3) criteria for the evaluation of the perception of consumers about the quality of dairy products. The dissertation, in addition to the theoretical dimension, includes the implementation of a multi-criteria analysis method, TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method on data collected through empirical research. Starting from the set of scientific hypotheses, it is expected that consumer perception will not change depending on dairies whose products are used and that the cumulative value of the indicator for quality dairy products will not differ from the quality expected by the consumer, as the results of analyzes disproved. What is still expected as a result, which is also refuted is that there are correlations on the routes: the production process of secondary indicators and indicators of consumer perceptions about the quality of dairy products, raw milk production indicators and indicators of consumer perceptions about the quality of dairy products, indicators of consumer perceptions the quality of dairy products and dairy market share and ultimately, to the rank of dairy composite index established by multi-criteria analysis and their market share, financial results and dairies. The final result, which is related to the primary objective of this doctoral dissertation, is precisely in a detailed definition of the evaluation model for ranking dairies, which contributes to creating a scientific approach to ranking dairy, as well as the determination of the composite index as an indicator of the success achieved in the management of the production process in the dairy industry.