Modelovanje faktora korporativne društvene odgovornosti u uslovima dinamičkog poslovnog okruženja
Modeling of corporate social responsibility factors in a dynamic business environment
Докторанд
Stojanović, AnđelkaМентор
Mihajlović, IvanЧланови комисије
Filipović, JovanArsić, Sanela
Метаподаци
Приказ свих података о дисертацијиСажетак
U doktorskoj disertaciji su predloženi i testirani relevantni modeli kojima se
utvrđuju elementi korporativne društvene odgovornosti i uticaj na poslovne
performanse kompanija. Istraživanje je sprovedeno u post-tranzicionom poslovnom
okruženju Srbije, Rusije i Bugarske sa namerom da se utvrde specifičnosti
implementacije korporativne društvene odgovornosti koje nastaju kao posledica
razlika u poslovnoj kulturi zemalja koje su prošle kroz proces tranzicije.
Analizom relevantnih literaturnih izvora i razvijenih koncepata, utvrđeni su ključni
elementi korporativne društvene odgovornosti koji su definisani kroz pet dimenzija:
ekološka dimenzija, društvena dimenzija, ekonomska dimenzija, dimenzija
stejkholdera i dimenzija dobrovoljnosti. Dalje je, literaturnim pregledom, utvrđeno
da uticaj korporativne društvene odgovornosti na poslovne performanse ne mora
uvek biti posmatran direktno, već se kao značajan moderator uticaja javlja
zadovoljstvo zaposlenih u kompanijama koje primenjuju društve...no odgovornu
praksu. Pretpostavljeni uticaji i odnosi testirani su korišćenjem statističkih i multikriterijumskih alata.
Utvrđena je nadmoć društvene dimenzije i dimenzije stejkholdera u odnosu na
ostale dimenzije, prilikom razmatranja ostvarivanja uticaja korporativne društvene
odgovornosti na poslovne performanse, kao i na zadovoljstvo zaposlenih. U skladu
sa tim je zaključeno da ekološki i ekonomski elementi korporativne društvene
odgovornosti nisu adekvatno prepoznati od strane ispitanika što ukazuje na polja
koja je potrebno dodatno unapređivati. Takođe, prilikom analize uticaja
zadovoljstva zaposlenih na poslovne performanse utvrđene su značajne veze
između ova dva elementa.
Upoređivanjem percipiranog nivoa implementacije korporativne društvene
odgovornosti u zemljama u kojima je istraživanje sprovedeno primećena je
određena polarizacija. Pokazalo se da zemlja koja je na najvišem stepenu
ekonomskog razvoja ima iskazan najviši nivo implementacije korporativne
društvene odgovornosti. Kada se razmatra veličina kompanije prevaga u
implementaciji korporativne društvene odgovornosti je u korist većih kompanija.
In the doctoral dissertation, relevant models in which the elements of
corporate social responsibility were determined and the impact on the business
performance of companies are proposed and tested. The research was conducted in
a post-transition business environment with the intention to determine the specifics
of the implementation of corporate social responsibility that arise as a result of
differences in the business culture of countries that have gone through the transition
process.
By analyzing the relevant literature sources and developed concepts, the critical
elements of corporate social responsibility have been identified, which are defined
through five dimensions: environmental dimension, social dimension, economic
dimension, stakeholder dimension and voluntarism dimension. Further, trough
literature review, it was determined that the impact of corporate social
responsibility on business performance does not always have to be observed
directly, already as the important mode...rator of the impact appears the satisfaction of
employees in companies that implement socially responsible practices. Assumed
effects and relationships were tested using statistical and multicriteria tools.
The dominance of the social dimension and dimension of stakeholders to other
dimensions has been determined when considering the impact of corporate social
responsibility on business performance, as well as on employee satisfaction.
Accordingly, it was concluded that the environmental and economic elements of
corporate social responsibility were not adequately recognized by the respondents,
which indicates areas that need to be further improved. Also, during the analysis of
the impact of employee satisfaction on business performance, significant links
between these two elements were identified.
A certain polarisation was noticed by comparing the perceived level of corporate
social responsibility implementation in the countries where the research was
conducted. It turned out that a country at the highest level of economic development
has the highest level of corporate social responsibility. When considering the
company's size, the supremacy in the implementation of corporate social
responsibility is in favour of larger companies.