Prilagođavanje hotelskog proizvoda Vojvodine savremenim tendencijama u turizmu

Abstract

Vojvođanska hotelska preduzeća u dovoljnoj meri ne koriste značajne turističke potencijale, kao bitnu konkurentsku prednost, da bi Vojvodina postala značajnija turistička destinacija u ovom delu Evrope. Hotelska preduzeća treba da prepoznaju savremene trendove, predvide njihov razvoj, omoguće raspoloživost svim informacijama, razviju komunikaciju među zainteresovanim subjektima i unaprede sve elemente menadžmenta i marketinga. Napravljen je dobar početak u vidu poboljšanja kvaliteta turističke ponude, međutim treba raditi još puno da bi Vojvodina bila značajnija turistička destinacija. Kvalifikaciona struktura menadžmenta i ostalih zaposlenih ne samo u analiziranim hotelima nego u hotelijerstvu u celini, je veoma nepovoljna. To nameće potrebu edukacije postojećih kadrova i dovođenja mladih, sposobnih i kreativnih kadrova, koji će koristeći svoja znanja i stečena iskustva daleko bolje prepoznati sve konkurentske prednosti Vojvodine i obogatiti sadržaje hotelskog proizvoda. Problem hotelijerstva u Vojvodini je i taj da su hoteli, odnosno hotelski objekti često u sastavu pojedinih preduzeća čija je osnovna delatnost nešto drugo (poljoprivreda, građevina, trgovina i dr), te je hotelijerstvo uglavnom komplementarna delatnost u okviru poslovanja celokupnog preduzeća. S toga mu se ne posvećuje dovoljna pažnja i ne uviđa značaj i potreba za daljim unapređivanjem poslovanja.

Vojvodina hotel companies sufficiently not to use exceptional tourist potential, as an important competitive advantage that Vojvodina became a significant tourist destination in this part of Europe. Hotel companies need to recognize the modern trends, predict their development, ensure availability of all information, develop communication among stakeholders and improve all elements of management and marketing. It was a good start in the form of improving the quality of tourism, but should do much to Vojvodina significantly improved its tourist traffic and tourist spending. Qualification structure of management and other employees not only in the reviewed hotel but the hotel industry as a whole, is very unfavorable. This imposes the need for training of existing staff and bringing in young, skilled and creative staff who will use their knowledge and experience gained far better identify all the competitive advantages of Vojvodina and enrich the contents of the hotel product. The problem in Vojvojdina hotel industry is that they are hotels, and hotel facilities are often part of certain companies whose core business is something else (agriculture, construction, trade, etc.), and is mainly hotelijestvo complementary activities in the business of the entire enterprise. Therefore he is not paying enough attention and realizes the importance and need for further improving the business.