Kvalitet proizvoda i usluga u velnes centrima kao faktor konkurentnosti hotela u Sloveniji

Abstract

U doktorskoj disertaciji predstavljena je problematika poslovanja velnes centara, koji predstavljaju važan deo ugostiteljskih objekata, prilagođavanje obima i kvaliteta velnes ponude potrebama velnes turista, kao i uticaj kvaliteta usluge u velnes centrima na konkurentnost hotela.U teorijskom delu doktorske disertacije predstavljena su glavna teorijska ishodišta koja se bave problematikom definisanja pojmova velnes i subjektivno blagostanje, velnes turista i velnes turizma, kvaliteta usluga u hotelijerstvu, konkurentnosti. U empirijskom delu doktorske disertacije predstavljeni su rezultati istraživanja, dobijenih pomoću sledećih istraživačkih metoda: analiza podataka na vebsajtovima hotela, odnosno analiza velnes ponude hotela u loveniji i anketno istraživanje usmereno na posetioce velnes centara izdvojenih hotela u Sloveniji. U zaključnom delu doktorske disertacije, pored zaključne diskusije o rezultatima istraživanja, istaknut je naučni i praktični doprinos rada, kao i limitirajući faktori i preporuke za buduća istraživanja.

The doctoral dissertation presents wellness center, as an important part of the hotel, then adapting the diversity and quality of wellness offer to the needs of the wellness tourists, as well as the influence of service quality in wellness centers on the competitiveness of hotels. The theoretical part of the doctoral dissertation presents the main theoretical sources that deal with the problem of defining the concepts of wellness and subjective well-being, wellness tourism and wellness tourists, the quality of services in hotel industry, competitiveness. In the empirical part of the doctoral dissertation, the results of the research, obtained through the following research methods, were presented: analysis of data of hotel web sites, analysis of the hotel's wellness offer in Slovenia and survey research directed at visitors of the wellness centers of selected hotels in Slovenia. In the final part of the doctoral dissertation, in addition to the final discussion on the results of the research, the scientific and practical contribution of the work was emphasized, as well as the limiting factors and recommendations for future research.